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3 Quiet SKU Metrics That Reveal Profit Drains Before It’s Too Late
zsell
April 24, 2025
In partnership with
Not every underperforming SKU is obvious.
Sometimes, the biggest profit drains are hidden in plain sight.
They sell okay.
They look like they’re doing fine.
But the data tells a different story.
This week, we’re spotlighting 3 quiet SKU-level signals that could be quietly eating away at your bottom line—and how to get ahead of them.
🧠 Here’s a Preview of What to Look For:
1. High Traffic, Low Conversion (HTLC)
Your product is getting clicks, but not converting.
This might mean your listing doesn’t match intent—or your main image or pricing could be off.
2. High Return Rate + No Price Movement
If your returns are creeping up and you haven’t changed anything, something’s off. It’s costing you margin and damaging your listing long-term.
3. Ad Budget Going to Low-Profit SKUs
Sometimes your top-clicked SKUs aren’t your most profitable. That’s a silent killer—especially if you’re scaling ad spend.
🔒 Want to Unlock the Full Breakdown?
Paid subscribers get the full guide, including:
✅ What signals to look for
✅ What to fix (and how)
✅ How Vision makes it easier to track SKU performance weekly
✅ How to reallocate budget away from silent profit drains
👇 Click here to access the exclusive content
📌 Not a paid subscriber yet?
You’ll be prompted to unlock full access—plus every premium drop we’ve released. And yes, you still get Vision for $19/mo with the annual plan.
The goal isn’t just more sales.
It’s better margins, cleaner strategy, and growth you can trust.
You in?
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