- zsell's Newsletter
- Posts
- š§ Is It Traffic, Conversion, or Retention? Hereās How to Tell (and Fix It)
š§ Is It Traffic, Conversion, or Retention? Hereās How to Tell (and Fix It)
(For All Subscribers ā Paid Members Get the Fix Templates)
Amazon sales not growing the way they should?
Most sellers jump straight into ad spend or new productsā¦
But smart sellers stop and ask:
āWhereās the actual leak?ā
Because not every problem is a traffic problem.
Sometimes you donāt need more visitorsāyou need to convert or retain the ones you already have..

šļø Hereās How to Diagnose Your Store in 5 Minutes:
ā 1. Traffic Problem
š Sessions are low
š Your best keywords have dropped in rank
š Ads are paused or under-optimized
š You donāt have enough eyes on your listing.
ā 2. Conversion Problem
š Sessions are fine, but sales are flat
š CVR < 10%
š Return rate or āDid not match descriptionā reviews rising
š You have traffic, but itās not converting. Listing issues are likely.
ā 3. Retention Problem
š You have high one-time order volume but no repeat buyers
š No retargeting or email flows in place
š LTV is static
š Youāre spending to acquire but not re-engaging.
š Paid Subscriber Bonus
šØ Diagnosing is the first step.
Fixing is where the real money is made.
š In our next paid-subscriber newsletter, weāll show you exactly how to fix each of theseāwith frameworks used by 6-figure brands.
š Not yet upgraded?
Join now and unlock that playbook plus our full e-commerce product vault.
š Become a paid subscriber ā |
Grow smarter: Reallocate ad spend, boost ROAS with affiliates
Ad costs are rising. Clicks arenāt converting like they used to. And ROAS? Itās all over the place.
Hereās the thing: ad spend will always be part of your mix. But it doesnāt have to be your only lever.
Levantaās Affiliate Shift Calculator helps you model what could happen if you reallocated a portion of your ad budget into affiliate marketingāa channel that only charges when it drives actual results.
Itās not a generic tool. Your scenario is reviewed by an affiliate expert and built around your real inputs.
Youāll get a custom forecast with projected ROAS, revenue lift, and estimated efficiencyādelivered
straight to your inbox, fast.
Itās free to try, takes just two minutes to get started, and could shift the way you grow.